Imagine dua pay wallet as part of your daily life

nga Ardit Trikshiqi

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Financial apps or FinTechs have been a great innovation this last decade. They have brought the physical financial world into the digital era and have made the lives of millions of people much easier. But even with the great ease and amazing solutions, a lot of them still remain not very compelling from a UX perspective and frankly not fun to use or to engage with.

But this is somehow understandable. The primary goal of such an app is managing your money or helping you send money somewhere, securely and quickly. But we often forget that apps are designed for people and not for robots. A robot doesn’t care how beautiful the UI or how compelling the UX is. He will just follow the commands and rules that are programmed for him, without judging or being disturbed by the appearance of this app. All it would be needed is a process that he needs to follow in order to achieve a certain objective.

A person on the other side has a personality filled with emotions, feelings, and needs. That is why apps should take into consideration these elements regardless of their functions. Someone would say that if the app solves what it is supposed to solve – i.e. send money from A to B by reducing X% in fees – it has fulfilled its goal. But that’s only half of the way. What people want is not always what they really need. 

When designing a product, designers must understand users’ internal triggers. But understanding users’ pain points requires more than what people are going to tell you. People themselves often don’t know what motivates or what really gets them angry. That is why it requires digging deeper to understand how they feel about certain things. Product designers need to understand their psychology.

Remember – What is declared is not always what is revealed. 

We think long term when building dua pay. It is our vision to create an economic bridge for fragmented communities, wherever they are. Bringing together people from these communities and from different cultures will help us ignite the process of creating a new economic reality in which people are not required to be dependent on traditional and outdated corporations. Instead, they will have freedom – financial freedom.